How it works
How a partnership works
From the first conversation to ongoing growth, we work side by side. You bring the expertise and audience. We handle the work around it.
The process
Five thoughtful phases
We do not build on a hunch. Each phase gives both of us a clear point to review what we know.
- 1
Discovery
We find the strongest overlap between what you know and what your audience needs.
- What we do
- Review audience questions, study your existing content, and shape the first product idea.
- What we need from you
- Share what you know about your audience and join one focused working session.
Your time: One working session, plus a short review. [PLACEHOLDER: phase duration]
- 2
Validation
We check for real interest before either of us commits to a full build.
- What we do
- Create the audience questions, waitlist, or small pre-sale and assess the response.
- What we need from you
- Approve the approach and share it with your audience in your usual voice.
Your time: A short review and your usual audience touchpoints. [PLACEHOLDER: phase duration]
- 3
Build
Once demand is clear, we turn your expertise into a useful, polished product.
- What we do
- Lead the strategy, curriculum, writing, design, sales page, email, and technology.
- What we need from you
- Share your expertise, review the work, and approve every part before it moves on.
Your time: Focused input and review at agreed checkpoints. [PLACEHOLDER: phase duration]
- 4
Launch
We bring the product to your audience without changing the trust you have built.
- What we do
- Run the launch plan, checkout, delivery, customer communication, and support.
- What we need from you
- Approve the campaign and introduce the product to your audience.
Your time: Content approval and a small number of launch moments. [PLACEHOLDER: phase duration]
- 5
Ongoing growth
We keep improving the product based on what customers ask for and use most.
- What we do
- Manage support, reporting, product updates, and thoughtful ways to grow demand.
- What we need from you
- Review the monthly picture and help guide the product as your audience evolves.
Your time: A monthly review and occasional product input. [PLACEHOLDER: phase duration]
Who does what
Your voice stays at the center. The workload does not.
You
- Bring the expertise and know your audience
- Share the questions and problems you hear most
- Review the work at clear checkpoints
- Approve everything before it goes live
- Stand behind the finished product
Us
- Shape and validate the product strategy
- Plan and produce the curriculum and materials
- Build the sales page, email, and technology
- Run the launch and customer support
- Track the numbers and improve the product
Profit sharing
We only earn when you earn.
We cover the cost of building and running the product. Once it earns, we share the profits, with the same numbers visible to both of us.
Ownership
Clear before we begin.
The agreement will state exactly who owns the product, your original content, and the customer list. We talk through every term before either of us signs.
Start with a conversation.
We will learn about your audience, answer your questions, and tell you honestly whether we see a fit.